Defining Blueprint: Building Facebook’s Sub-Brands
During my three years at Facebook, I focused on projects that empowered small and medium-sized businesses while shaping key company sub-brands. I led the design vision for Facebook Blueprint, the company’s global learning platform defining its visual identity, creating logo animations, and designing a scalable badge system used across certifications.
Building Scalable Systems and Establishing Ground Work
As the first designer on the team, I built foundational production workflows and helped grow the design org to a team of six. I also developed educational video series to help SMBs expand their digital presence, blending strategy, storytelling, and design to deliver high-impact, scalable content.
